Lululemon Goes for Humor With CEO Wanted Posting

by Christopher Freeburn | June 17, 2013 11:21 am

lululemon store 630 300x199 Lululemon Goes for Humor With CEO Wanted Posting[1]Yoga apparel-maker Lululemon Athletica (LULU[2]) is looking for a CEO to compliment its quirky corporate culture[3].

Last week, the company’s current CEO Christine Day announced that she is stepping down, but will remain at the firm’s helm until a successor is chosen. The Canadian company has posted fake CEO job ads on its Facebook (FB[4]) page and in stores listing a bizarre set of qualifications and responsibilities associated with running its operations, ABC News notes.

Here’s a copy of the ad, which also can be found on the company’s website[5]:

CEO

Lululemon Athletica

Founded in 1998 in beautiful Vancouver, BC lululemon athletica creates components for people to live long, healthy and fun lives.

Description:

You report to no one, you are the CEO (duh). You are passionate about doing chief executive officer type stuff like making decisions, having a vision and being the head boss person.

A day in the life of a chief executive officer

—You communicate powerfully, often through Sanskrit

—You are disciplined, focused and can hold headstand for at least 10 minutes

—You’re a long-term thinker. You already have a plan to bring yoga and luon to Mars by 2018

—You break all the rules like getting your OM-on (loudly) whenever the urge arises

—You elevate and cultivate the level of talent within the senior leadership team by holding The Bachelor lululemon. Only one successful SVP will get the final rose

—Not only do you lead the organization to create components for people to live long, healthy and fun lives, you know the secret to how they got the caramel in the Caramilk bar

—You wear The Mansy to lead our company-wide morning chant and kombucha ritual

The finer print

—Your go-to party trick is your dead-on impression of the yogi in “Sh(asterisk)T Yogis Say”

—You voted for Pedro

—You have Chip Wilson, Bill Clinton, Ellen DeGeneres and Oprah Winfrey on speed dial

—You actively live and breathe the lululemon culture – on Friday afternoons you hit up wheatgrass and tequila shots (it’s called work/life balance)

—You use your third eye to channel innovation

—Your lineage is directly related to

—You own yoga

Despite the humor, Lululemon’s leadership crisis comes as the company, which operates 200 stores, struggles to recover from March’s very public recall of its yoga pants after they proved too sheer — and thus too revealing — when stretched[6].

The company’s chairman sold $50 million in Lululemon stock on the same day the current CEO informed the board of her plans to step down[7].

Under Day’s half decade at the helm, Lululemon’s annual revenue soared from $274 million to $1.4 billion.

Shares of Lululemon fell more than 1% in Monday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/08/lululemon_store_630.jpg
  2. LULU: http://studio-5.financialcontent.com/investplace/quote?Symbol=LULU
  3. compliment its quirky corporate culture: http://abcnews.go.com/Business/wireStory/wanted-lululemons-cheeky-ceo-ad-19404107#.Ub8jn-ChD0c
  4. FB: http://studio-5.financialcontent.com/investplace/quote?Symbol=FB
  5. company’s website: http://www.lululemon.com/about/careers/job-details/?jobId=006856
  6. after they proved too sheer — and thus too revealing — when stretched: http://investorplace.com/2013/03/lululemon-recalls-unintentionally-see-through-pants/
  7. same day the current CEO informed the board of her plans to step down: http://investorplace.com/2013/06/lulu-chairman-sells-shares-as-ceo-quits/

Source URL: http://investorplace.com/2013/06/lululemon-goes-for-humor-with-ceo-wanted-posting/
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