Mystery Surrounds Wal-Mart’s ‘F-Bomb’ Facebook Post

by Christopher Freeburn | June 26, 2013 10:10 am

Wal-Mart Shareholders Meeting 2011 630 banner[1]Walmart (WMT[2]) recently added a comment to its Facebook (FB[3]) page that left followers a little confused[4].

Under photos of children engaged in outdoors activities, the nation’s largest retailer briefly posted a message containing a four-letter expletive that begins with the letter “f.” The message, which appeared in capital letters on Sunday, read: “WHAT THE [expletive] WAS FACEBOOK THINKING!!!!!Q,” according to PRDaily.

Not surprisingly, the message was deleted just minutes after it appeared. However, it was visible long enough to generate more than 3,200 comments from Facebook users. It also received more than 6,000 likes.

Walmart issued an apology to Facebook users who commented on the message[5], saying that the “inappropriate” message had been posted in error.

The retailer did not offer any additional detail, prompting speculation that the post was accidentally made by a Walmart employee who intended the post to appear on his or her personal account.

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  2. WMT:
  3. FB:
  4. left followers a little confused:
  5. who commented on the message:

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