Procter & Gamble Apologizes, Pulls Sexist Swiffer Ad

The company caught heat for its Rosie the Riveter portrayal

   

rosie 300x168 Procter & Gamble Apologizes, Pulls Sexist Swiffer AdRosie the Riveter — the woman who urged women to join the workforce during World War II and who has since become a symbol of feminism — is indeed a cultural icon.

With that in mind, it’s understandable why Procter & Gamble (PG) wanted to update her and use her in a recent ad.

What I don’t understand, though, is how the company didn’t foresee the controversy that came from an ad showed a lady in Rosie’s trademark outfit her holding a Swiffer steam mop.

The main reaction? Swiffer was urging women to get back into kitchen.

Now, though, Swiffer has apologized and is working to remove the ad everywhere it is being used.


Article printed from InvestorPlace Media, http://investorplace.com/2013/06/procter-gamble-apologizes-pulls-sexist-swiffer-ad/.

©2014 InvestorPlace Media, LLC

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