Rosie the Riveter — the woman who urged women to join the workforce during World War II and who has since become a symbol of feminism — is indeed a cultural icon.
With that in mind, it’s understandable why Procter & Gamble (PG[1]) wanted to update her and use her in a recent ad.
What I don’t understand, though, is how the company didn’t foresee the controversy that came from an ad showed a lady in Rosie’s trademark outfit her holding a Swiffer steam mop.
The main reaction? Swiffer was urging women to get back into kitchen.
Now, though, Swiffer has apologized[2] and is working to remove the ad everywhere it is being used.