Procter & Gamble Apologizes, Pulls Sexist Swiffer Ad
by Alyssa Oursler | June 10, 2013 12:58 pm
Rosie the Riveter — the woman who urged women to join the workforce during World War II and who has since become a symbol of feminism — is indeed a cultural icon.
With that in mind, it’s understandable why Procter & Gamble (PG[1]) wanted to update her and use her in a recent ad.
What I don’t understand, though, is how the company didn’t foresee the controversy that came from an ad showed a lady in Rosie’s trademark outfit her holding a Swiffer steam mop.
The main reaction? Swiffer was urging women to get back into kitchen.
Now, though, Swiffer has apologized[2] and is working to remove the ad everywhere it is being used.
- PG: http://studio-5.financialcontent.com/investplace/quote?Symbol=PG
- Swiffer has apologized: http://www.adweek.com/adfreak/swiffer-feels-heat-after-putting-rosie-riveter-back-kitchen-150027
Source URL: https://investorplace.com/2013/06/procter-gamble-apologizes-pulls-sexist-swiffer-ad/