Samsung is betting that consumers will pay a premium price for new high end TVs.
In a move away from the traditional flat-screen, the South Korean electronics giant has launched a 55-inch curved screen that features Organic Light-Emitting Diode (OLED) technology. The new TV is priced at $13,000 and will go on sale in the company’s home market, the Associated Press notes.
Rival TV-manufacturer LG unveiled its own 55-inch curved OLED TV that sells for about the same price in South Korea in May.
The curved surface of the new TVs is designed to provide a more immersive experience for viewers. Both LG and Samsung had planned to launch OLED TVs last year, but experienced production delays.
Both Samsung and LG are hoping that OLED screens — which are thinner than traditional LED screens and offer finer image quality — will prove attractive to consumers.
TV maker are looking for new innovations since 3-D TVs failed to generate consumer enthusiasm or sales.