Starbucks to Begin Posting Calories on Menu Boards

by Christopher Freeburn | June 18, 2013 11:35 am

Starbucks to Begin Posting Calories on Menu Boards

Coffee Starbucks 300x199 Starbucks to Begin Posting Calories on Menu Boards[1]Customers at Starbucks (SBUX[2]) will soon have an easier time figuring out how much exercise they will have to do to burn off that latte[3].

The popular coffee shop chain said on Tuesday it will add calorie counts to store menu boards on June 25. The calorie counts for pastries will also be displayed inside cases, Bloomberg notes.

Starbucks has previously adopted policies meant to cater to health-conscious consumers. It added low-calorie salads to its offerings and, three years ago, dumped high-fructose corn syrup from baked products in the face of rising concern over the sweetener’s contribution to rising obesity rates.

The calorie counts will appear in all 11,100 Starbucks locations in the U.S. While standard drinks and pastries are covered by the listings, drink additives including syrups and soy milk aren’t.

A number of restaurant chains, including McDonald’s (MCD[4]), have recently added calorie counts to their menus[5] in a bid to lure consumers looking to control calorie consumption.

Starbucks shares rose more than 1% in Tuesday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/05/Coffee-Starbucks.jpg
  2. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  3. how much exercise they will have to do to burn off that latte: http://www.bloomberg.com/news/2013-06-18/starbucks-to-post-calorie-counts-in-all-u-s-stores.html
  4. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  5. recently added calorie counts to their menus: http://investorplace.com/2012/09/mcdonalds-major-change-to-menu-boards/

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