They’re Ba-ack! Hostess Announces Date for Twinkies’ Return

by William White | June 24, 2013 3:53 pm

They’re Ba-ack! Hostess Announces Date for Twinkies’ Return

pack twinkie 300x198 They're Ba ack! Hostess Announces Date for Twinkies' Return[1]Hostess, the snack cake company that went bankrupt last year[2], is making a return.

The company announced that starting July 15[3], Twinkies would again be available on store shelves. To go with the relaunch the yellow treats are getting a new tagline, “The Sweetest Comeback In The History Of Ever.”

Twinkies won’t come back to stores without some competition. While Hostess was busy with its bankruptcy, other snack companies started producing knock-offs[4] of popular Hostess treats, Twinkies included.

Hostess doesn’t plan to stop with the resurrection of Twinkies. The company is looking to expand its textures beyond spongy, cream filled and having thick icing. Future plans include the possibility of a crunchy texture, reports the Associated Press.

Hostess is also looking to add healthy treats to its lineup, with gluten-free, added fiber, low sugar and low sodium treats being considered.

 

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2012/11/pack-twinkie.jpg
  2. bankrupt last year: http://investorplace.com/2012/11/hostess-seeks-shutdown-after-failed-mediation/
  3. starting July 15: http://hosted.ap.org/dynamic/stories/U/US_TWINKIES_COMEBACK?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2013-06-23-15-20-17
  4. producing knock-offs: http://investorplace.com/2013/04/knock-off-hostess-cup-cakes-twinkies-coming-to-stores-soon/

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