Then things died down a bit … for a few weeks.
Finally, news broke that Jay-Z was indeed teaming up with the company — to release his new album, Magna Carta Holy Grail. The deal: Samsung would give away 1 million copies of the new album to subscribers three days early through a mobile app.
But the stunt didn’t go as planned. Apparently the album wouldn’t download, and fans’ repeated attempts at getting his latest tracks eventually crashed the app. That’s a downer for Samsung, as it paid $5 for each album and hardly got the good press it expected.
But while Jay-Z was quick to express his disappointment in the app’s functionality, he took it with a grain of salt.
“Anytime you do something different — and you should always try to push forward in whatever you’re doing — it’s going to be a problem,” the rapper told MTV.