BUD didn’t mark the first time Jay-Z has been thirsty for a beverage promotion. Back in 2007, he also helped PepsiCo’s rival push a new product. Jay was in charge of a pile of marketing efforts when behemoth Coca-Cola (KO) relaunched Cherry Coke.
The rapper designed the new can and the marketing campaign, including the TV commercials — one of which, of course, features Jay-Z’s music.
The campaign went public on Valentine’s Day, with the commercial debuting during a new episode of American Idol.