by Christopher Freeburn | July 24, 2013 10:33 am
Disney (DIS) has tapped AT&T (T) as the official wireless service provider for two of its iconic theme parks.
Under the deal, the nation’s second-largest wireless network will provide 4G LTE and mobile connectivity service at Walt Disney World Resort in Florida and Disneyland Resort in California. The two companies will also collaborate on marketing and promotional efforts, PC Magazine notes.
In order to boost service at the popular theme parts, AT&T will install more than 350 small cells and at least 25 distributed antenna systems. Walt Disney World will also get 10 new cell sites to better handle voice and data traffic inside the resort.
Disney and AT&T will also promote anti-texting-while-driving campaigns to staff and visitors.
The new alliance isn’t the first for the two companies. Earlier this year, AT&T secured an agreement to carry Disney programming on its Mobile TV service, formerly known as U-verse.
Shares of AT&T fell more than 2% in Wednesday morning trading after the company reported weaker-than-expected quarterly results, while Disney climbed fractionally.
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