Carl’s Jr. New Pop-Tarts Ice Cream Sandwich Goes Viral

The ultra-sweet concoction drew media notice during testing


carlsjr 300x225 Carls Jr. New Pop Tarts Ice Cream Sandwich Goes ViralOn Wednesday, all 1,391 Carl’s Jr. restaurants will launch a new dessert item featuring a popular breakfast food.

The Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich will be offered for free with the purchase of a Super Bacon Cheeseburger combination meal. It will also be offered on its own for $1.49, Restaurant News notes.

cnbc logo 630 flickr 200x112 Carls Jr. New Pop Tarts Ice Cream Sandwich Goes Viral
Sen. Elizabeth Warren’s CNBC Smack-Down Goes Viral, Gets Removed

Testing of the item at a small number of Carl’s Jr. restaurants earlier this year produced a social media frenzy. The item was even mentioned by a late night TV comedian during his monologue. The ice cream sandwich is co-branded with Kellogg‘s (K) long-time breakfast food Pop-Tarts.

The Carl’s Jr. chain is operated by CKE Restaurants, owned by Apollo Management (APO).

Shares of Apollo Management fell more than 1% in Wednesday morning trading, while Kellogg’s dipped fractionally.

Article printed from InvestorPlace Media,

©2015 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.