Carl’s Jr. New Pop-Tarts Ice Cream Sandwich Goes Viral

by Christopher Freeburn | July 24, 2013 10:52 am

Carl’s Jr. New Pop-Tarts Ice Cream Sandwich Goes Viral

carlsjr 300x225 Carls Jr. New Pop Tarts Ice Cream Sandwich Goes Viral[1]On Wednesday, all 1,391 Carl’s Jr. restaurants will launch a new dessert item featuring a popular breakfast food[2].

The Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich will be offered for free with the purchase of a Super Bacon Cheeseburger combination meal. It will also be offered on its own for $1.49, Restaurant News notes.

Testing of the item at a small number of Carl’s Jr. restaurants earlier this year produced a social media frenzy. The item was even mentioned by a late night TV comedian during his monologue. The ice cream sandwich is co-branded with Kellogg‘s (K[3]) long-time breakfast food Pop-Tarts.

The Carl’s Jr. chain is operated by CKE Restaurants, owned by Apollo Management (APO[4]).

Shares of Apollo Management fell more than 1% in Wednesday morning trading, while Kellogg’s dipped fractionally.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/07/carlsjr.jpg
  2. featuring a popular breakfast food: http://nrn.com/quick-service/carl-s-jr-roll-out-pop-tarts-ice-cream-sandwich-systemwide
  3. K: http://studio-5.financialcontent.com/investplace/quote?Symbol=K
  4. APO: http://studio-5.financialcontent.com/investplace/quote?Symbol=APO

Source URL: http://investorplace.com/2013/07/carls-jr-new-pop-tarts-ice-cream-sandwich-goes-viral/
Short URL: http://invstplc.com/1frnw0m