by Christopher Freeburn | July 24, 2013 10:52 am
On Wednesday, all 1,391 Carl’s Jr. restaurants will launch a new dessert item featuring a popular breakfast food.
The Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich will be offered for free with the purchase of a Super Bacon Cheeseburger combination meal. It will also be offered on its own for $1.49, Restaurant News notes.
Testing of the item at a small number of Carl’s Jr. restaurants earlier this year produced a social media frenzy. The item was even mentioned by a late night TV comedian during his monologue. The ice cream sandwich is co-branded with Kellogg‘s (K) long-time breakfast food Pop-Tarts.
The Carl’s Jr. chain is operated by CKE Restaurants, owned by Apollo Management (APO).
Shares of Apollo Management fell more than 1% in Wednesday morning trading, while Kellogg’s dipped fractionally.
Source URL: http://investorplace.com/2013/07/carls-jr-new-pop-tarts-ice-cream-sandwich-goes-viral/
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