Claim: Lululemon Doesn’t Like Plus-Size Shoppers

by Karl Utermohlen | July 31, 2013 4:44 pm

Yoga apparel company Lululemon Athletica (LULU[1]) is being accused by former employees and consumer advocates of snubbing overweight people by only marketing to those who are in shape.

The Huffington Post reports[2] that Lululemon makes its most popular and modern styles in smaller sizes and hangs them at the front of the store. Elizabeth Licorish, a former Philadelphia employee, said the larger sizes of the store’s yoga pants are usually hidden somewhere in the back, and their designs were out of date compared to the smaller sizes.

Since Lululemon doesn’t sell pants in sizes larger than 12, many overweight people who check out the store quickly realize that they can’t shop there.

However, Licorish told Huffington Post that Lululemon regulars will continue to shop there because it’s an exclusive store that indoctrinates its customers and makes them feel like they’re part of an exclusive club.

Endnotes:
  1. LULU: http://studio-5.financialcontent.com/investplace/quote?Symbol=LULU
  2. The Huffington Post reports: http://www.huffingtonpost.com/2013/07/31/lululemon-plus-size_n_3675605.html?utm_hp_ref=business

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