Curved TVs Hit U.S. Store Shelves This Week

The new TVs debuted in South Korea last month


samsungcurvedOLED 300x199 Curved TVs Hit U.S. Store Shelves This WeekAmerican consumers will soon have a new option for their TV screens. And they can expect to pay a lot more for it.

Two South Korean electronics giants will launch TVs with curved screens in the U.S. this week. The models, produced by LG and Samsung, will come with a manufacturer suggested price of $15,000, far above the cost of similarly-sized flat screen TVs, the Associated Press notes.

google sign close up bw 630 200x150 Curved TVs Hit U.S. Store Shelves This Week
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Curved screens are made possible by the use of organic light-emitting diodes (OLED). The TVs feature a OLED layer that has been bent into a concave form.

The new TVs are aimed at high-end consumers looking for an immersive, cutting-edge TV experience.

Big box electronics retailer Best Buy (BBY) will sell the curved TVs from LG.

TV-makers are looking for new technologies to attract customers after 3D televisions struck out with consumers.

Curved-screen TVs went on sale in South Korea last month.

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