American consumers will soon have a new option for their TV screens. And they can expect to pay a lot more for it.
Two South Korean electronics giants will launch TVs with curved screens in the U.S. this week. The models, produced by LG and Samsung, will come with a manufacturer suggested price of $15,000, far above the cost of similarly-sized flat screen TVs, the Associated Press notes.
Curved screens are made possible by the use of organic light-emitting diodes (OLED). The TVs feature a OLED layer that has been bent into a concave form.
The new TVs are aimed at high-end consumers looking for an immersive, cutting-edge TV experience.
Big box electronics retailer Best Buy (BBY) will sell the curved TVs from LG.
TV-makers are looking for new technologies to attract customers after 3D televisions struck out with consumers.
Curved-screen TVs went on sale in South Korea last month.