by Ryan Hauck | July 2, 2013 11:58 am
Dairy Queen usually isn’t the first corporation that springs to mind when people think of healthy living. But that image might soon change as the company, owned by Warren Buffett’s Berkshire Hathaway (BRK.B), introduces treadmills to its Edina, Minn., headquarters, NBC’s KARE 11 reports.
Megan Weizel, the manager of Dairy Queen’s wellness program, calls the LifeSpan Fitness-brand treadmills, “a recruitment tool,” but maintains that Dairy Queen’s new focus on fitness goes beyond simply enticing would-be employees. The treadmills serve on the front line in the fight against rising healthcare costs.
Indeed, researchers increasingly stress the inherent dangers of a desk job. “We’re not intended to be still all the day long,” Dr. Steven Benton, a cardiologist with HealthEast Heart Care, told KARE 11. “It reduces our metabolic rate, so it makes us more likely to gain weight. If we’re not bearing weight, our bones may not retain the density that they should have to be strong and to avoid injury.”
In addition to the treadmills, Dairy Queen is offering classes on healthy living and installing showers and locker rooms for those who want to stay fresh after working out in the work place.
Source URL: http://investorplace.com/2013/07/dairy-queen-invests-in-employees-health/
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