E-Cigarette Sales Are Smoking Hot

by Christopher Freeburn | July 31, 2013 4:40 pm

ecig[1]Electronic cigarettes — e-cigs — are proving something of a hit with smokers[2].

The pricey contraptions let users inhale the vapors of heated liquid nicotine without the smoke and other chemicals associated with cigarettes. Analysts predict that sales of e-cigs will hit $1 billion this year, double last year’s sales, ABC News notes.

While e-cigs are generating less than 1% of traditional cigarette sales, they are making inroads with consumers. In 2010, just 10% of adult smokers had tried an e-cig according to the Centers for Disease Control. By 2011, that figure had grown to 21%.

The rising popularity of e-cigs has health advocates worried. The CDC issued a report warning that e-cig use in public areas where smoking is banned could promote the idea that smoking itself is acceptable.

The Consumer Advocates for Smoke-Free Alternatives Association predicts that within five years, between 30% and 40% of cigarette smokers will have made the move to e-cigs, pushing annual sales to between $15 billion and $20 billion a year.

In June, Altria Group (MO[3]) announced that it will begin test marketing of an e-cig under its MarkTen brand in the state of Indiana next month[4]. Rivals Lorillard (NYSE:LO[5]) and Reynolds American(NYSE:RAI[6]) already have e-cigs on the market.

  1. [Image]: http://investorplace.com/wp-content/uploads/2013/06/ecig.jpg
  2. are proving something of a hit with smokers: http://abcnews.go.com/Business/electronic-cigarette-sales-billion/story?id=19815486
  3. MO: http://studio-5.financialcontent.com/investplace/quote?Symbol=MO
  4. test marketing of an e-cig under its MarkTen brand in the state of Indiana next month: http://investorplace.com/2013/06/marlboro-maker-to-launch-its-first-e-cigarette-brand/
  5. LO: http://studio-5.financialcontent.com/investplace/quote?Symbol=LO
  6. RAI: http://studio-5.financialcontent.com/investplace/quote?Symbol=RAI

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