Hewlett-Packard Wants Back in Smartphone Game

HP is coming late to the game

   

HPQ1 Hewlett Packard Wants Back in Smartphone GameHewlett-Packard (HPQ) is looking to move into the smartphone business again.

In a recent interview with The Indian Express, Yam Su Yin, a HP senior director of consumer devices, was asked whether Hewlett-Packard would be entering the smartphone business. She replied, ”The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.”

HP had a short run in the smartphone business once before when it bought Palm in 2010. The product didn’t catch on though and HP left the market only a year later.

Moving into the smartphone market won’t be easy for HP, but it does have options.

HP already has devices that run on Google’s (GOOG) Android and Chrome OS which would make it a good platform for the company.The company could also try to revive its webOS, which its first batch of smartphones used. HP could also team up with Blackberry (BBRY) in a deal that could help both companies out in the smartphone market.

HP will likely face a tough re-entry this late into the smartphone business.


Article printed from InvestorPlace Media, http://investorplace.com/2013/07/hewlett-packard-wants-back-in-smartphone-game/.

©2014 InvestorPlace Media, LLC

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