Hewlett-Packard Wants Back in Smartphone Game

by William White | July 2, 2013 10:57 am

HPQ1 Hewlett Packard Wants Back in Smartphone Game[1]Hewlett-Packard (HPQ[2]) is looking to move into the smartphone business again.

In a recent interview with¬†The Indian Express, Yam Su Yin, a HP senior director of consumer devices, was asked whether Hewlett-Packard would be entering the smartphone business. She replied,¬†”The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.”

HP had a short run[3] in the smartphone business once before when it bought Palm in 2010. The product didn’t catch on though and HP left the market only a year later.

Moving into the smartphone market won’t be easy for HP, but it does have options.

HP already has devices[4] that run on Google’s (GOOG[5]) Android and Chrome OS which would make it a good platform for the company.The company could also try to revive its webOS, which its first batch of smartphones used. HP could also team up with Blackberry (BBRY[6]) in a deal that could help both companies out in the smartphone market.

HP will likely face a tough re-entry this late into the smartphone business.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2011/12/HPQ1.jpg
  2. HPQ: http://studio-5.financialcontent.com/investplace/quote?Symbol=HPQ
  3. short run: http://investorplace.com/2012/01/hps-webos-giving-it-away/
  4. already has devices: http://www.fool.com/investing/general/2013/07/01/hewlett-packard-has-no-choice.aspx
  5. GOOG: http://studio-5.financialcontent.com/investplace/quote?Symbol=GOOG
  6. BBRY: http://studio-5.financialcontent.com/investplace/quote?Symbol=BBRY

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