McDonald’s (MCD) Monopoly will be playable July 15.
Currently, a digital clock on playatmcd.com, is counting down to the start of the event.
The sweepstakes started in 1987 as an advertising promotion between McDonald’s and Hasbro (HAS).
The game is played much like the Monopoly board game, with players collecting property in the form of tokens that are found on certain items sold at McDonald’s restaurants. However the game differs in that collecting property isn’t a means of getting money from other players, but is instead used to collect prizes.
Some tokens don’t contain a property, but are instant wins for free items from McDonald’s menu (a small fry or McFlurry for example).
Tokens can be obtained without purchasing items. Participants can request four game tokens by sending in a stamped envelope.
To find out more details about the McDonald’s Monopoly, read the rules.