New Weight Loss Pills Meet With a Collective Yawn

Vivus' Qsymia has made $4.1 million in the first quarter of the year compared to the $45 million spent on promoting

   

New Weight Loss Pills Meet With a Collective Yawn

pills spilling prescription bottle 185 flickr New Weight Loss Pills Meet With a Collective YawnDespite being the first new prescription weight-loss drug to reach the market in 13 years, Vivus’ (VVUS) Qsymia has met with less than stellar sales.

Qsymia, which went on sale last September, had sales of $4.1 million as of the first quarter of this year, but Vivus has spent $45 million promoting the drug, reports The New York Times.

There are many explanations as to why the weight loss drug isn’t selling, with lack of insurance reimbursement, safety concerns, and the troubled history of weight loss drugs being just a few, reports NYT.

One thing that might help Vivus is the American Medical Association’s decision last month to classify obesity as a disease.

Vivus stock was down a little more than 2% as of Wednesday, continuing a 58% year-to-date fall.


Article printed from InvestorPlace Media, http://investorplace.com/2013/07/new-weight-loss-pills-meet-with-a-collective-yawn/.

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