Ranking: 10 Restaurants Using Social Media Best

by William White | July 3, 2013 3:12 pm

Restaurant Social Media Index[1] (RSMI) has released its top 250 social media active restaurants for the first quarter of the year. The list is made using three categories: Influence, Sentiment and Engagement. Each of these categories is put through an advanced Social Insights Algorithm that offers all brands a fair chance.

Here are the top 10

  1. Yum Brands’ (YUM[2]) Taco Bell - Scored 245.36 on the RSMI.
  2. McDonald’s (MCD[3]) – Scored 244.72 on the RSMI.
  3. Wendys (WEN[4]) – Scored 244.47 on the RSMI.
  4. Starbucks (SBUX[5]) – Scored 238.92 on the RSMI.
  5. Buffalo Wild Wings (BWLD[6]) Scored 229.20 on the RSMI.
  6. Jimmy John’s - Scored 228.20 on the RSMI.
  7. Red Mango - Scored 227.46 on the RSMI.
  8. Pizza Hut - Scored 226.22 on the RSMI.
  9. Subway - Scored 225.37 on the RSMI.
  10. Hard Rock Cafe - Scored 223.43 on the RSMI.

This is the first time[7] Taco Bell has ever held the number 1 position on the RSMI.

To see the other 240 restaurants on the RSMI, head here[8].

Endnotes:
  1. Restaurant Social Media Index: http://rsmindex.com/2013-top-250-index-q1/
  2. YUM: http://studio-5.financialcontent.com/investplace/quote?Symbol=YUM
  3. MCD: http://studio-5.financialcontent.com/investplace/quote?Symbol=MCD
  4. WEN: http://studio-5.financialcontent.com/investplace/quote?Symbol=WEN
  5. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  6. BWLD: http://studio-5.financialcontent.com/investplace/quote?Symbol=BWLD
  7. first time: http://nrn.com/rsmi/taco-bell-unseats-mcdonald-s-1q-restaurant-social-media-index
  8. here: http://rsmindex.com/2013-top-250-index-q1/

Source URL: http://investorplace.com/2013/07/ranking-10-restaurants-using-social-media-best/
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