Starbucks Testing Handcrafted Sodas

by Christopher Freeburn | July 1, 2013 11:31 am

starbucksnyc 300x200 Starbucks Testing Handcrafted Sodas[1]It may seem like heresy to coffee loyalists, but Starbucks (SBUX[2]) is testing its own hand-crafted sodas[3].

The popular coffee shop chain produces the sodas with a carbonation machine, creating soft drinks with flavors ranging from lemon ale to spiced root beer. The company is currently trying out the new sodas on customers in Austin, Texas, and Atlanta. It conducted a previous test in Seattle, the Wall Street Journal notes.

The idea behind the new sodas may be to increase store traffic during afternoon hours, which are not high coffee-consumption times.

Starbucks is looking to expand its brand beyond coffee. In 2011, it removed the word “coffee” from its logo.

Recently, the chain acquired a chain of tea shops[4] and a bakery chain.

Shares of Starbucks rose almost 1% in Monday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/07/starbucksnyc.jpg
  2. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  3. testing its own hand-crafted sodas: http://online.wsj.com/article/SB10001424127887323689204578573633943686280.html
  4. a chain of tea shops: http://investorplace.com/2013/01/starbucks-completes-deal-to-buy-tea-chain/

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