Subway is taking a page from Yum Brands’ (YUM) Taco Bell’s book by merging chips into its food.
Some Subways are acting as the testing grounds for a new Crunchy Chicken Enchilada Melt. The crunchy part of the melt is filled by Fritos.
A representative of Subway confirmed the Crunchy Chicken Enchilada Melt is in testing, he refused to provide any further details on the product, reports The Huffington Post.
The new melt doesn’t exactly fall in line with Subway’s healthy image, but it is copying another successful chip-food fusion.
Frito-Lay helped another fast food restaurant with a popular new product last year when Taco Bell released the Doritos Locos Taco. Since the release Taco Bell has hired over 15,000 workers and sold more than 375 million Doritos Locos Tacos.