Survey: America’s Favorite Ice Cream Flavor Is Not Chocolate

by Ryan Hauck | July 26, 2013 3:27 pm

Survey: America’s Favorite Ice Cream Flavor Is Not Chocolate

A survey of the International Ice Cream Association’s [1]member companies has vanilla topping the list of America’s favorite flavors for the second year in a row beating out chocolate and butter pecan, which won silver and bronze respectively.  Rocky road, Neapolitan, and coffee flavored ice cream tied for fourth.

The companies also reported that premium ice cream tops the list of consumer’s preferences. Premium ice cream is less aerated than most ice cream and contains more fat.

The survey also examined the most popular ice cream toppings. Among nuts, pecans are the most popular, followed by almonds and peanuts in that order, while strawberries are the most popular fruit topping, followed by cherries.

Beyond ice cream, half of the surveyed companies noted a rising demand for frozen yogurt. 15% also said that customers are buying more low-sugar ice cream varieties.

The International Ice Cream Association represents companies that collectively sell about 85% ice cream and frozen treats sold in the US.

Endnotes:
  1. International Ice Cream Association’s : http://www.idfa.org/news--views/details/8351/

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