General Mills (GIS) yogurt brand Yoplait is looking to become relevant again in the yogurt industry with a revamped version of its traditional Greek yogurt.
Yoplait, a relative latecomer to the Greek yogurt game, has suffered a steep decline in sales and market share recently, according to the Minneapolis Star Tribune. However, Greek 100 — its low-cal Greek offering — has been its hottest new Yoplait product in two decades, according to Yoplait’s marketing director.
Greek yogurt itself is now a booming industry, encompassing around 40% of all yogurt sales currently compared to just 2% six years ago.
The new version of Yoplait’s Greek yogurt will be thicker than the previous one, and it will have a stronger tart taste. It also will have new packaging and brand-new flavors.