The unlimited talk, text and data plans run from $40 to $70 per month.
While AT&T is certain to draw some interest from T-Mobile, it may be copying the idea just a little too closely.
The announcement comes less than a week after smaller rival T-Mobile filed a lawsuit in federal court accusing Aio Wireless of trademark infringement over its use of the color magenta — a shade of which happens to look a little too similar to its own traditional branding, according to T-Mobile.
T-Mobile accelerated its own no-contract strategy following its acquisition of MetroPCS, and AT&T appears eager to follow suit. Prepaid plans, which at one time appealed to lower-income consumers, now are drawing a wider swath of customers who are interested in more affordable options.
The service is currently available in Florida and Texas, and in the cities of Chicago and Atlanta.