‘Breaking Bad’ Has Companies Drooling for Limited Ad Slots

by Karl Utermohlen | August 19, 2013 2:46 pm

‘Breaking Bad’ Has Companies Drooling for Limited Ad Slots

Hit TV show Breaking Bad has had such a successful run that companies are doing anything they can to get their products named alongside the show.

The New York Times reports that marketers[1] are desperately trying to get their ads in the commercial breaks of the AMC (AMCX) show. The network could make up to $300,000 from each company for 30 seconds of advertising space on AMC.

The dark drama only has six episodes left on its run, and the finale—which airs Sept. 29—is expected to become the most-viewed original programming cable TV event since the finale of The Sopranos. Breaking Bad has had such a large impact on AMC that the network’s total take on this year’s upfront market has already surpassed its previous high by 20%.

The TV show has already shattered many records including a 99/100 rating from Metacritic for its fifth season. Additionally, the American Film Institute has named Breaking Bad as one of its outstanding TV shows of 2010, 2011 and 2012.

Endnotes:
  1. The New York Times reports that marketers: http://www.nytimes.com/2013/08/15/business/media/with-breaking-bad-approaching-its-end-marketers-may-clamor-to-buy-commercial-time.html?_r=0

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