Burger King to Ease Up on Limited-Time Offers

by Karl Utermohlen | August 1, 2013 2:49 pm

The spring menu of Burger King (BKW[1]) included six seasonal products and their summer menu arrived with 13 new items yet their sales have only been affected negatively since then.

Burger King to ease up on some of their limited time offers in the U.S. and Canada due to a recent dip in sales according to The Huffington Post[2]. Whereas having more food options might make a restaurant more appealing, Burger King’s success does not come from having many different burgers in their menu.

When going to Burger King, customers are more interested in a value meal such as a $1.29 Whopper Jr. than in their pricier summer BBQ sandwiches.

The comp-sales of Burger King’s Asia/Pacific market have gone up over the last few months thanks to their focus on value offerings. In contrast, North American comp-sales were -0.5%.

The North American President of Burger King has stated that the company will release less seasonal offerings and turn its focus on value meals.

  1. BKW: http://studio-5.financialcontent.com/investplace/quote?Symbol=BKW
  2. according to The Huffington Post: http://www.huffingtonpost.com/burgerbusiness/burger-backs-off-menu-str_b_3682390.html

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