Coca-Cola (KO) will release the first of a series of ads on Wednesday meant to defend aspartame and other artificial sweeteners.
ABC News reports that the soft drinks company will start this campaign in USA Today in the Atlanta area with the hopes of informing the public on the safety of aspartame using scientific data. The company hopes that these ads will show people that diet Coke and other products that use aspartame help people manage their weight.
It is no secret that aspartame is constantly being linked to cancer and more recently to obesity. Coca-Cola is looking to clear the air on these health concerns and encourage consumers to trust products that use artificial sweeteners.
According to a registered dietitian, artificial sweeteners may not cause obesity, but they can lead people to weight gain by getting consumers hooked on sweets. He is one of several dietitians who hope that his entire profession cuts ties with Coca-Cola and the rest of the soft drinks industry.
Regarding people’s concerns over aspartame’s link to cancer, the American Cancer Society has not found a connection between the two. However, many people have stopped consuming diet drinks altogether because they remain skeptical on whether or not aspartame can lead to obesity, increase the risk of cancer or both.