Danone Yogurt Looks to Expand in U.S. With YoCrunch Buy

by William White | August 9, 2013 10:40 am

groupe Danone[1]Danone SA (DANOY[2]) bought[3] YoCrunch, which makes yogurt topped with various ingredients, for an undisclosed amount on Friday.

The purchase of YoCrunch is part of Danone’s efforts to expand its business in the United States. Yo Crunch is a good buy for Danone. The company already has licenses to include toppings from several snack companies, including Nestle (NSRGY[4]), Mars, Hershey (HSY[5]) and Kraft Foods’ (KRFT[6]) Nabisco. YoCrunch had $110 million in sales during 2012, reports the Associated Press.

Danone currently controls 30% of the U.S. yogurt market, and is looking to increase its business to meet the growing demand for yogurt in the U.S. Yogurt sales in the U.S. have grown by 8.5% over the last five years, and are expected to grow 5.9% in the next five years, reports Reuters[7].

Danone recently signed a deal with Starbucks (SBUX[8]) that will bring greek yogurts[9] to the coffeehouse.

Endnotes:

  1. [Image]: https://investorplace.com/wp-content/uploads/2012/09/danone.jpg
  2. DANOY: http://studio-5.financialcontent.com/investplace/quote?Symbol=DANOY
  3. bought: http://hosted.ap.org/dynamic/stories/E/EU_FRANCE_DANONE_YOCRUNCH?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2013-08-09-04-06-08
  4. NSRGY: http://studio-5.financialcontent.com/investplace/quote?Symbol=NSRGY
  5. HSY: http://studio-5.financialcontent.com/investplace/quote?Symbol=HSY
  6. KRFT: http://studio-5.financialcontent.com/investplace/quote?Symbol=KRFT
  7. Reuters: http://www.reuters.com/article/2013/08/09/us-danone-yocrunch-idUSBRE9780H120130809
  8. SBUX: http://studio-5.financialcontent.com/investplace/quote?Symbol=SBUX
  9. greek yogurts: https://investorplace.com/2013/07/starbucks-to-rollout-new-line-of-greek-yogurt-products/

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