DDD Group (DDDGF) announced this morning that its Yabazam 3D video streaming service has delivered over 1 million 3D movie trailers since last November.
Cue the cheering … I guess.
The company says the streaming app “was designed to overcome the lack of 3D content available to viewers and the lack of distribution available to 3D content creators.” Meanwhile, the CEO Chris Yewdall added that DDD sees “over-the-top delivery to Smart TVs and tablets as the key to success in these early days of 3D TV.”
That’s nice, except last time I checked, 3D TVs are already dead in the water.
As I wrote earlier this year, struggling television manufacturers were banking on — and headlines were screaming about — 3D televisions just a few years back, but the technology was a dismal failure. Just a few reasons: The use of 3D technology in movies hardly made users want it in their living room, while watching shows in 3D fails to accommodate our new TV-watching culture that includes a good deal of media multitasking.
Companies like Disney‘s (DIS) ESPN have recognized this; it announced in June that its 3D channel will be shut down by the end of the year. Meanwhile, television manufacturers were also forced to recognize it when the so-called savior technology failed to give a much-needed boost to their margins.
Now, they’ve moved on to the next possibility — 4K Ultra HD TVs.
You should move on too.
Sure, DDD Group also has its hand in the up-and-coming 3D printing world … but if you want to bet on that, why not follow investors into a name like 3D Systems (DDD), which has soared 260% since its first day of trading, including a 32% climb this year?
DDD Group, on the other hand, has seen nothing but red. The stock has shed 50% of its value since Jan. 1 … and it won’t start moving upward until it stops looking backward.
As of this writing, Alyssa Oursler did not own a position in any of the aforementioned securities.