Disney to Bombard Consumers With ‘Infinity’ Toys Starting Aug. 18

by William White | August 12, 2013 1:47 pm

Walt Disney logo[1]Disney (DIS[2]) is preparing to launch a yearlong campaign[3] to promote its upcoming Disney Infinity game.

Disney Infinity is a platformer that has players taking on the roles of Disney characters, such as Captain Jack Sparrow, Mr. Incredible and James P. Sullivan. Players will use real-world toys of Disney characters to play as those characters in the game. The system is very similar to the one already being used by Activision Blizzard (ATVI[4]) in its Skylanders franchise. The gameplay of Infinity is similar to Sony’s (SNE[5]) Little Big Planet games. Players can chose to go on an adventure by themselves, or they can create new buildings and mini-games in an open world environment.

Disney is planing on Infinity being a huge hit. The company has already shown off a second wave of Infinity toys that will unlock new characters in the game. The studio behind Infinity is currently the least successful division in Disney. A starter pack for Infinity cost $75, which includes the game, the character reader, three characters, three playsets, and a power disc. Infinity will be available in the United States on Aug. 18, reports the Associated Press.

  1. [Image]: http://investorplace.com/wp-content/uploads/2011/01/disney.jpg
  2. DIS: http://studio-5.financialcontent.com/investplace/quote?Symbol=DIS
  3. yearlong campaign: http://hosted.ap.org/dynamic/stories/U/US_GAMES_DISNEY_INFINITY?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2013-08-11-16-38-43
  4. ATVI: http://studio-5.financialcontent.com/investplace/quote?Symbol=ATVI
  5. SNE: http://studio-5.financialcontent.com/investplace/quote?Symbol=SNE

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