A stunning albeit cleverly conceived spec ad for Mercedes has angered its parent company Daimler AG (OTCMKTS:DDAIF) by showing its car running over Adolf Hitler as a youth.
The ad – promoting a luxury car’s collision prevention system — was not approved by the Daimler nor Mercedes, but in fact was the work of German film students.
The video pans in on a timbered Austrian village in the year 1890. Farmers in smocks and elderly women in dirndls fill the screen, while children peer though wooden fences.
All of a sudden, a modern C-class Mercedes limousine is seen moving gently down one of the village streets. A group of children appear on the road before it, but the car brakes. The “Collision Prevent Assist” has swung into action and prevented an accident.
The car moves on and the camera switches to a young, dark-haired boy running through the village. There is a burst of tense background music as the Mercedes picks up speed. The boy runs blindly into the street, but this time the car does not stop. Instead it flattens the boy. The face of Adolf Hitler flashes on to the screen.
The ad closes with: “Mercedes Benz – automatic braking system – detects dangers before they come up.”
Though killing Hitler, to some anyway, may not be that terrible of an action, Mercedes stated that it found the contents of the ad “inappropriate.”
Watch the ad here and decide for yourself: