by Christopher Freeburn | August 7, 2013 3:28 pm
It was intended to be funny, but women’s groups and some parents found it demeaning.
A t-shirt aimed at young girls was pulled from The Children’s Place (PLCE) shelves after customers and advocates complained about the message it sent. The purple t-shirt carried the words “My Best Subjects” followed by a checklist that included “shopping, music, dancing and math.” All were checked, except math, under which the t-shirt read “Well, nobody’s perfect” in parentheses, Boston.com notes.
The retailer’s Facebook (FB) page quickly became filled with comments from both parents upset over the shirt and those that found it amusing. A women’s rights group issued a tweet saying, “Really, @ChildrensPlace? Really??”
On Tuesday evening, the company tweeted an apology to “anyone we may have offended” and said the shirt had been removed from all its stores.
Last month, Nike (NKE) withdrew a shirt emblazoned with the Carolina Panthers logo on top of a silhouette of the state of South Carolina, labeled with the initials N.C. The Panthers are based in Charlotte, N.C.
Shares of The Children’s Place fell more than 1% in Wednesday afternoon trading.
Source URL: http://investorplace.com/2013/08/retailer-pulls-girls-tees-after-outcry-of-sexism/
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