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SeaWorld Slashes Park Ticket Prices

It recently lowered its profit outlook for the year


seaworld sea world shamu 630Faced with dwindling park attendance, SeaWorld Entertainment (SEAS) is offering visitors big discounts on certain days. Shares of SeaWorld surged more than 4% in Thursday morning trading, after falling sharply on Wednesday.

Visitors to its SeaWorld park in Orlando, who purchase tickets online, can get a 46% discount on admittance to the park on weekdays. It’s San Diego park will give a free children’s ticket, worth $71, along with any midweek purchase of an adult park pass, Bloomberg notes.

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The company, which operates 11 theme parks in five states, said that park attendance dropped 9% during the second quarter. That meant 600,000 fewer people visited the parks compared to the same time last year. Company revenue slipped 3.4% to $411.3 million during the quarter. SeaWorld also trimmed its earnings forecast for the year by $10 million.

Falling park traffic came after SeaWorld hiked ticket prices earlier in the year. It also comes in the wake of controversy surrounding the release of a documentary about the treatment of killer whales at SeaWorld parks.

SeaWorld officials deny any link between the film and park attendance.

Article printed from InvestorPlace Media,

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