Sorry, Target … This Country’s Consumers Don’t Like You

by Karl Utermohlen | August 20, 2013 2:08 pm

A poll revealed that Target (TGT[1]) has failed to make a good first impression on Canada after much anticipation from consumers.

CBC News reports that a survey[2] conducted by Forum Research revealed that only 27% of customers are ‘very satisfied’ with their experience shopping at Target. There were five months of anticipation and hype surrounding the retailer’s launch in Canadian markets, but so far it’s failed to impress.

Among 8 retailers, Target was the lowest-ranked retailer in customer satisfaction. Costco (COST[3]) was at the other end of the spectrum with 62% of consumers giving the retailer positive reviews.

A week ago, the American retailer announced plans to release a line of chocolates with Lindt[4] meant for children.

Endnotes:
  1. TGT: http://studio-5.financialcontent.com/investplace/quote?Symbol=TGT
  2. CBC News reports that a survey: http://www.cbc.ca/news/canada/thunder-bay/story/2013/08/19/business-target-survey.html
  3. COST: http://studio-5.financialcontent.com/investplace/quote?Symbol=COST
  4. release a line of chocolates with Lindt: http://investorplace.com/2013/08/target-lindt-team-up-on-chocolate-line-for-gen-y/

Source URL: http://investorplace.com/2013/08/sorry-target-this-countrys-consumers-dont-like-you/
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