Starbucks Plans to Expand Premium Brewing System in Stores

Expansion a result of higher demand for Starbucks Reserve coffees

   

Starbucks (SBUX) has announced plans to add its innovative Clover brewing systems to more Starbucks locations located all around the world.

The company announced that the Clover brewing system will now exist in twice as many locations including 25 U.S. and 10 international markets. The machine — which uses Vacuum-Press technology to brew one cup at a time — was first introduced by Starbucks in 2008 in only three of its markets.

The popularity of this machine that produces rare and exotic coffees has been growing in recent years as the number of people who want high-end cups of coffee has increased. Clover-brewed coffees are usually about $1 or $2 more expensive than Starbucks’ espressos, but consumers have responded well to Starbucks Reserve coffees.

So far, the coffee company has introduced more than 40 different Starbucks Reserve coffees and the company expects to release about 14 a year going forward. These coffees are in limited supply, and only a few hundred pounds of each are released every year because of how rare they are.


Article printed from InvestorPlace Media, http://investorplace.com/2013/08/starbucks-plans-to-expand-premium-brewing-system-in-stores/.

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