Yum Brands’ (YUM) Taco Bell announced Fiery as the newest flavor in its Doritos Locos Taco line on Tuesday.
The new DLT flavor will launch nationwide on Aug. 22, but the company will allow some customers to try it early. Taco Bell will release hints on various social media website as to when customers can get an early taste of the Fiery DLT. The Fiery DLT will cost $1.39 for a regular and $1.69 for a supreme. Taco Bell decided to launch the Fiery DLT in response to customers wanting “something spicy and with flavor.” The restaurant has sold over 600 million DLT’s since they were launched last year. In its second quarter the company sold over 100 million DLT’s, reports Nation’s Restaurant News.
Taco Bell started hinting at the new Doritos Locos Taco flavor when it released a video that spelled out DLT in flames at the beginning of the month.