Target, Lindt Team Up on Chocolate Line for Gen Y

by Karl Utermohlen | August 13, 2013 3:59 pm

Target, Lindt Team Up on Chocolate Line for Gen Y

Target (TGT[1]) and Swiss chocolate company Lindt & Spruengli (LDSVF[2]) have teamed up to create a new series of Lindt chocolates for kids.

Supermarket News reports[3] that the new products will be part of Hello—Lindt’s line of chocolate bars and bite-sized treats. The new chocolates will follow traditional Hello products by including greetings and taglines such as the ‘Just Wanna Say Thank You’ Prailnes.

The American retailer partnered up with Lindt in order to create a new product that appeals to children because of how handy they are. The Hello line now includes bags of mini sticks, chocolate bars with filled squares and chocolate sticks that people can eat on-the-go.

 

Endnotes:
  1. TGT: http://studio-5.financialcontent.com/investplace/quote?Symbol=TGT
  2. LDSVF: http://studio-5.financialcontent.com/investplace/quote?Symbol=LDSVF
  3. Supermarket News reports: http://supermarketnews.com/shopper-insights/target-says-hello-exclusive-line

Source URL: http://investorplace.com/2013/08/target-lindt-team-up-on-chocolate-line-for-gen-y/
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