Turns Out Your Double Stuf Oreos Aren’t Double Stuffed

by Christopher Freeburn | August 20, 2013 11:54 am

Turns Out Your Double Stuf Oreos Aren’t Double Stuffed

oreos Turns Out Your Double Stuf Oreos Aren't Double Stuffed[1]A math assignment for high school students in upstate New York could spell some embarrassment[2] for Mondelez International (MDLZ[3]).

The students were asked to measure and assess the weight of Double Stuf and Mega Stuf Oreos to determine whether the cookies, made by Mondelez’ unit Nabisco, actually lived up to their delicious billing. Sadly, the student’s analysis found that the cookies fell short, ABC News notes.

Ten cookies of each variety were weighed and had the height measured. Then five wafers were weighed separately. The data was then used to calculate the amount of creme filling in the cookies.

Mega Stuf Oreos came in at just 2.86 times the size of normal Oreos, while Double Stuf Oreos were found to be just 1.86 times the size of their regular counterparts.

This isn’t the first time a consumer product has been revealed as smaller than promised. Earlier this year, an Australian man measured a Subway Footlong sub sandwich and found that it didn’t quite live up to its name[4].

Last year, Nabisco sent 5,000 Oreos an a solar-powered “penguin cam” to Antarctica’s Palmer Station to help promote the 100th anniversary of the iconic cookie[5].

Shares of Mondelez rose almost 1% in Tuesday morning trading.

Endnotes:
  1. [Image]: http://investorplace.com/wp-content/uploads/2013/03/oreos.jpg
  2. spell some embarrassment: http://gma.yahoo.com/blogs/abc-blogs/double-stuf-oreos-not-theyre-stuffed-012534426.html
  3. MDLZ: http://studio-5.financialcontent.com/investplace/quote?Symbol=MDLZ
  4. found that it didn’t quite live up to its name: http://investorplace.com/2013/01/subway-faces-questions-over-11-inch-footlong/
  5. promote the 100th anniversary of the iconic cookie: http://investorplace.com/2012/12/oreo-sends-5000-cookies-to-antarctica/comment-page-1/

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