by Karl Utermohlen | August 29, 2013 12:28 pm
Wendy’s (WEN) has brought back the Flatbread Chicken Sandwiches to its menu due to popular demand.
The reintroduction of the flatbread sandwiches is for a limited time only and it includes two flavors: Asiago Ranch and Smokey Honey Mustard. The sandwiches are made of five-grain flatbread and have all-white chicken meat to go along with tomatoes and nine different types of greens.
The fast food chain is promoting the flatbread’s comeback through Vine with a digital campaign called #6SecondsFlat. Consumers can make six-second videos of them eating a Wendy’s flatbread and upload them to Vine with the #6SecondsFlat hashtag to become part of a $6,000 giveaway.
According to its customers, the company’s flatbreads are anything but flat and they offer another nutritious option to the menu. Wendy’s has 6,500 restaurants located in the U.S. and 27 foreign markets.
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