by Karl Utermohlen | August 22, 2013 11:32 am
One of the leaders in measuring the digital world released a list of the top websites of July 2013 in several categories including the top web properties in the U.S.
The comScore Media Matrix service revealed that Yahoo (YHOO) is the top web property in the country for the first time since 2008, garnering over 196 million unique visitors in July alone. The Internet juggernaut was followed by Google (GOOG), Microsoft (MSFT), Facebook and AOL (AOL) to round the top 5.
Yahoo also topped the list of the top syndicated ad focused entities with 87.2% of all 225 million July internet users visiting Yahoo sites. The popular sharing widget ShareThis was a close second, reaching 87.1% of all web visitors.
The Media Matrix also measured how much websites were visited in July compared to June and sites with coupon services topped the list, increasing 16% in viewership. The research showed that as students were getting ready to go back to school, apparel retailers and websites that sell school supplies also increased by 16% each.
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