The nation’s second largest wireless carrier is planning to get into to video broadcasting business.
AT&T (T) CEO Randall Stephenson has reportedly said that the company will begin deploying LTE Broadcast technology, which uses cellular towers to transmit video without interfering with other data transmission, at some point in the next three years, TheVerge notes.
With LTE Broadcast, cell towers can be essentially converted into television transmission antennae, with large number of network subscribers receiving broadcasts. That compares to current technology, which requires individual requests from subscribers and separate video streams, which congest data traffic on the network.
Two years ago, AT&T acquired 700MHz wireless spectrum from Qualcomm (QCOM). The company plans to use that spectrum to transmit video using LTE Broadcast technology, which will not need new circuitry to run.
Rival Verizon (VZ), which operates the largest domestic wireless network, will test LTE Broadcast technology during the 2014 Super Bowl.
Shares of AT&T fell slightly in Wednesday morning trading.