Barilla Exec Says Company Would Never Use Gay Family in Ads

Gay community calls for boycott of Barilla products

   

Barilla Exec Says Company Would Never Use Gay Family in Ads

The head of the largest pasta maker in the world has come under fire for saying that he would never use a gay family to advertise his company’s products.

The Chicago Tribune reports that Guido Barilla — chairman of Barilla — said that he would not use a gay family in an ad because he doesn’t agree with them. He added that the woman plays an important role in the family and his company wants to promote the idea of the traditional family.

Barilla is also against homosexuals adopting children but he is in favor of gay marriage. These comments caused immediate backlash from several members of the gay community who are calling for a boycott of the company’s products.

The head of Barilla apologized for these comments on Thursday and said that all he was trying to say is that the woman plays a central role in a family.


Article printed from InvestorPlace Media, http://investorplace.com/2013/09/barilla-exec-says-company-would-never-use-gay-family-in-ads/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.