Coca-Cola Is No Longer the World’s Most Valuable Brand

It fell to third place on this year's list

   

Coca-Cola Is No Longer the World’s Most Valuable Brand

Foreign Coke Coca cola sign 630 300x225 Coca Cola Is No Longer the World's Most Valuable BrandAfter a 13-year reign, Coca-Cola (KO) has tumbled from the top spot in an influential ranking of corporate brands.

The soda and snack maker had led Omnicom Group’s Interbrand list of the most valuable global brands since the it first debuted in 2000. This year, Coca-Cola fell to third place, bested by the power of two technology brands, the New York Times notes.

AppleLogo Coca Cola Is No Longer the World's Most Valuable Brand
Apple Stock Is Positioned to Push Higher

According to Interbrand, the most valuable brand in the world is Apple (AAPL). The iPhone-maker took the second spot last year. In 2011, it was ranked eight.

Following Apple on this year’s list is rival technology giant Google (GOOG), which was ranked fourth last year.

IBM (IBM), Microsoft (MSFT), General Electric (GE), McDonald’s (MCD), Samsung, Intel (INTC) and Toyota (TM) rounded out the top ten on this year’s list.

Shares of Apple slipped modestly in Monday morning trading, while Coca-Cola sank about 1%.


Article printed from InvestorPlace Media, http://investorplace.com/2013/09/coca-cola-is-no-longer-the-worlds-most-valuable-brand/.

©2014 InvestorPlace Media, LLC

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