5 Companies Whose Ads Broke the Mold

Bold new campaign that boosted share performance

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E*Trade

Etrade185 5 Companies Whose Ads Broke the MoldWhen times got tough in the early days of the Great Recession, the iconic E*Trade (ETFC) baby got tougher.

This ad from Super Bowl XLIII in February 2009 gave a much needed shot in the arm to the online brokerage’s flagging fortunes. In the two months following the premiere of this ad, ETFC shares soared by 100%.

But now that the company has cut ties with Grey New York, the ad agency responsible for the sardonic little toddler, the company’s next act bears watching.


Article printed from InvestorPlace Media, http://investorplace.com/2013/09/companies-whose-ads-broke-the-mold/.

©2014 InvestorPlace Media, LLC

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