5 Companies Whose Ads Broke the Mold

Bold new campaign that boosted share performance

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Budweiser

AnheuserBuschInbev185 5 Companies Whose Ads Broke the MoldAnheuser Busch InBev (BUD), the parent of the Budweiser beer brand, always has had a soft spot for its iconic Clydesdale horses.

Audiences like them too — so it’s not surprising that viewers embraced the company’s 2013 Super Bowl ad “Brotherhood”, which features an adorable foal and his trainer.

Anheuser-Busch shares are up nearly 20% since the ad first aired in February, but the “soft” benefits may be even better: the video went viral, scoring more than 10 million views on YouTube in just four days and launched the Budweiser brand’s presence on Twitter.


Article printed from InvestorPlace Media, http://investorplace.com/2013/09/companies-whose-ads-broke-the-mold/.

©2014 InvestorPlace Media, LLC

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