Diet Coke Rolls Out Glam Taylor Swift Can

by Karl Utermohlen | September 27, 2013 2:12 pm

Coca-Cola (KO[1]) is coming out with a new design of Diet Coke cans to commemorate the product’s 25th anniversary.

Media Bistro reports that the new sleek cans[2] have Taylor Swift’s signature on it and they are meant to show a sexier side of Diet Coke. The can comes with a quote that reads, “If you’re lucky enough to be different, don’t ever change.”

The country singer has been the face of the low-calorie product since signing a multi-year deal with Coca-Cola in January[3]. She has appeared in multiple Diet Coke ads and she’s been actively promoting the product through social media. As of July 2013, Swift’s most recent album Red has sold over six million copies.

Endnotes:
  1. KO: http://studio-5.financialcontent.com/investplace/quote?Symbol=KO
  2. Media Bistro reports that the new sleek cans: http://www.mediabistro.com/prnewser/diet-coke-releases-skinny-glamorous-taylor-swift-sleek-can_b73625
  3. signing a multi-year deal with Coca-Cola in January: http://investorplace.com/2013/01/taylor-swift-inks-major-deal-with-diet-coke/

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