Fiat Delays Alfa Romeo’s U.S. Return ‘Til 2014

by William White | September 25, 2013 10:44 am

Fiat Delays Alfa Romeo’s U.S. Return ‘Til 2014

Fiat (FIATY[1]) is delaying the return[2] of its Alfa Romeo brand to the United States until 2014.

The company was going to release its Alfa Romero 4C this year, but has instead decided to delay its release in America until the second quarter of 2014. Chrysler, which Fiat took control of after the 2009 bankruptcy, already sells the Fiat 500 in America. The company plans to use the 4C to enter the luxury vehicle market in the United States. Sergio Marchionne, CEO of Fiat and Chrysler, has been making efforts in the last four years to unite Chrysler and Fiat so that it can batter compete with global vehicle manufactures such as Toyota Motors (TM[3]), General Motors (GM[4]) and Volkswagen (VLKAY[5]), reports Automotive News.

An official price for the 4C in America has yet to be announced, but the car cost 53,000 euro[6] overseas, which is about $71,500 in the United States.

Endnotes:
  1. FIATY: http://studio-5.financialcontent.com/investplace/quote?Symbol=FIATY
  2. delaying the return: http://www.autonews.com/article/20130924/OEM/309249968/fiat-delays-alfa-romeos-u-s-return-to-second-quarter-of-2014#axzz2fu2r60ma
  3. TM: http://studio-5.financialcontent.com/investplace/quote?Symbol=TM
  4. GM: http://studio-5.financialcontent.com/investplace/quote?Symbol=GM
  5. VLKAY: http://studio-5.financialcontent.com/investplace/quote?Symbol=VLKAY
  6. 53,000 euro: http://www.usatoday.com/story/money/cars/2013/09/24/alfa-4c-us-this-year/2838319/

Source URL: http://investorplace.com/2013/09/fiat-delays-alfa-romeos-u-s-return-til-2014/
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