Madden NFL 25 Sales Disappoint

by Burke Speaker | September 6, 2013 3:05 pm

While it laid claim to being the highest selling video game in August, Madden NFL 25 (NASDAQ:EA[1]) is down from last year’s sales.

The video game sold only 1 million units in its first week, which is down 650,000 from Madden NFL 13 sales last year.

Forbes noted some reasons[2] why sales may disappointing:

1) Gamers may be simply waiting for the game release on PlayStation 4 and Xbox One.

2) Madden NFL 13 was a bigger, badder release and fans have stuck with it.

3) Gamers may have been hoping for a better release than what they got, and while a solid play, the game isn’t up to expectations.

Forbes then posted this update:

Sterne Agee analyst Arvind Bhatia says “We believe first-week sales of Madden NFL 25 (more than 1M units), while down y/y, are in line with guidance. Recall, our recent store checks had also confirmed this trend of a y/y decline. We think the $10 Xbox One upgrade program could boost sales in the near future. In any case, we think the true picture of EA’s overall sports business this year won’t emerge until the arrival of the next-gen version of its games this holiday.”

Endnotes:
  1. EA: http://studio-5.financialcontent.com/investplace/quote?Symbol=EA
  2. Forbes noted some reasons: http://www.forbes.com/sites/erikkain/2013/09/05/madden-nfl-25-down-over-last-year-still-top-1m-units-first-week/

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